The fact that a Unicorn Indian Startup raising funds through an Initial Public Offering is proof that the Indian Start-Up Ecosystem is...

The lockdown has taken a mental toll, diminishing our human connections and psychologically changing us all. The social and dating lives...

As the US presidential election was underway, sources suggested a landslide win for Biden. But as Election day came, many were shocked to...

Cred has been in business for over 2 years and came into the market with a unique proposition of incentivizing its customers while paying...

Among Us is a testament to "Good things happen to those who wait". The game was released in June 2018 and had a very sluggish growth in...

Recently I was searching for a new phone and the M series had caught my attention. While I drilled down to the model I wanted, the M31...

This is one of the most common questions that I get asked by the public. Well, the answer is in those 4 Factors My entire musical...

As the standard of living grows, each of us has our own set of standards for mobile devices. Some of them would be like 4GB RAM, 64GB...

Business product strategies are always positioned and designed in a way that the customer journey is seamless for higher adoption and the...

India is not even in a condition to start a trade war with China when its trade deficit is accounting to ~$53B. If China does hit back,...

You can't be everything to all customers but you can be everything to some customers. Developing and Retaining your customers/audiences...

Negativity and Attrition is a part and parcel of every single customer or campaign audience you encounter. The secret sauce to make sure...

Personally I am a fan of how Tesla had positioned itself while it entered a Prius dominated EV market. Instead of going head-on with the...