Zomato's Post IPO Growth Strategy
The fact that a Unicorn Indian Startup raising funds through an Initial Public Offering is proof that the Indian Start-Up Ecosystem is...
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The Pandemic Boost for matchmaking & dating services
The lockdown has taken a mental toll, diminishing our human connections and psychologically changing us all. The social and dating lives...
Preferential algorithms responsible for Trump being able to acquire ~48% of votes?
As the US presidential election was underway, sources suggested a landslide win for Biden. But as Election day came, many were shocked to...
Why is scaling important for CRED at this stage?
Cred has been in business for over 2 years and came into the market with a unique proposition of incentivizing its customers while paying...
Among Us Growth Hack: Memes & Influencer Marketing?
Among Us is a testament to "Good things happen to those who wait". The game was released in June 2018 and had a very sluggish growth in...
Did Samsung price the mid-range M31s and M31 correctly?
Recently I was searching for a new phone and the M series had caught my attention. While I drilled down to the model I wanted, the M31...
Why do I not have a career as a Full-time Musician?
This is one of the most common questions that I get asked by the public. Well, the answer is in those 4 Factors My entire musical...
Contemporary Tech facing a diminishing marginal utility crisis?
As the standard of living grows, each of us has our own set of standards for mobile devices. Some of them would be like 4GB RAM, 64GB...
Product switching cost strategies for customer acquisition
Business product strategies are always positioned and designed in a way that the customer journey is seamless for higher adoption and the...
Is India ready to execute a boycott China Strategy?
India is not even in a condition to start a trade war with China when its trade deficit is accounting to ~$53B. If China does hit back,...
Conquering Customer Retention with IDIC Framework
You can't be everything to all customers but you can be everything to some customers. Developing and Retaining your customers/audiences...
Customer Classification for high growth
Negativity and Attrition is a part and parcel of every single customer or campaign audience you encounter. The secret sauce to make sure...
Tesla's Optimal Positioning
Personally I am a fan of how Tesla had positioned itself while it entered a Prius dominated EV market. Instead of going head-on with the...
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