Zomato's Post IPO Growth Strategy
The fact that a Unicorn Indian Startup raising funds through an Initial Public Offering is proof that the Indian Start-Up Ecosystem is...
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Death by ATT for Marketeers?
In an age where data is the new gold, concerns on privacy protection have been increasing lately. Most customers share their information...
Is tight competition the reason why Pfizer's CEO sold 62% of his stake post the vaccine announcement
The world welcomed the best news of the year during the first week of November when Pfizer announced that its vaccine is ready for the...
Can Rollable Screen phones impact the demand for Foldable Screen phones?
The dawn of 2020 saw a new era of foldable smartphones that hit the market. As soon as Samsung announced its Galaxy Flip & Fold, the...
NetFlix FLBW: Borderline Surrogate Marketing for Bollywood Nepotism?
The Fabulous Lives of Bollywood Wives has been in the buzz as it had garnered a sizable viewer traction upon its release. The first...
Can CODM maintain the market advantage as PUBG is all set to make a comeback?
I was one of the many people who were very disappointed when PUBG got banned due to Chinese connections and Privacy Issues. This ban came...
How can Customer Centricity make businesses stay afloat?
A pivotal and integral strategy to maintain and sustain growth is for businesses to avoid the churn of their existing customers and...
The Apple Batterygate: A Devious Upsell strategy that backfired?
Apple is not a tech company. It is a religion valued at over 2 Trillion dollars. When you have a fanatic fan base, customers buy whatever...
Why is scaling important for CRED at this stage?
Cred has been in business for over 2 years and came into the market with a unique proposition of incentivizing its customers while paying...
Was Zune too disruptive to be accepted in the market back in 2006?
When Apple released the first iPod during the fall of 2001, it disrupted the music industry as a whole. iTunes served as a solid platform...
Did Samsung price the mid-range M31s and M31 correctly?
Recently I was searching for a new phone and the M series had caught my attention. While I drilled down to the model I wanted, the M31...
Increased Bench Strength. An Asset or a Liability?
During the Pre Covid market scenario, bench strength was a strong factor for enterprise clients to choose their preferred delivery...
Why do I not have a career as a Full-time Musician?
This is one of the most common questions that I get asked by the public. Well, the answer is in those 4 Factors My entire musical...
Contemporary Tech facing a diminishing marginal utility crisis?
As the standard of living grows, each of us has our own set of standards for mobile devices. Some of them would be like 4GB RAM, 64GB...
Disintermediation. The best way to get the vaccine asap to the consumers?
Last month I was fortunate to be in a call with Shashi Tharoor, for a debate on the role of our govt to face the post lockdown scenario....
Product switching cost strategies for customer acquisition
Business product strategies are always positioned and designed in a way that the customer journey is seamless for higher adoption and the...
Is India ready to execute a boycott China Strategy?
India is not even in a condition to start a trade war with China when its trade deficit is accounting to ~$53B. If China does hit back,...
Conquering Customer Retention with IDIC Framework
You can't be everything to all customers but you can be everything to some customers. Developing and Retaining your customers/audiences...
Customer Classification for high growth
Negativity and Attrition is a part and parcel of every single customer or campaign audience you encounter. The secret sauce to make sure...
Tesla's Optimal Positioning
Personally I am a fan of how Tesla had positioned itself while it entered a Prius dominated EV market. Instead of going head-on with the...
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