The loss of Social from Social Media Platforms
Over the years, social media has turned into something entirely different from what it started out to be. The new shifts in its...
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Death by ATT for Marketeers?
In an age where data is the new gold, concerns on privacy protection have been increasing lately. Most customers share their information...
How ROMI has changed the meaning of winning The Superbowl
When it comes to high viewership American Television programs, The Superbowl is the big daddy of them all. The Superbowl garners over 100...
The Pandemic Boost for matchmaking & dating services
The lockdown has taken a mental toll, diminishing our human connections and psychologically changing us all. The social and dating lives...
NetFlix FLBW: Borderline Surrogate Marketing for Bollywood Nepotism?
The Fabulous Lives of Bollywood Wives has been in the buzz as it had garnered a sizable viewer traction upon its release. The first...
Preferential algorithms responsible for Trump being able to acquire ~48% of votes?
As the US presidential election was underway, sources suggested a landslide win for Biden. But as Election day came, many were shocked to...
Why is scaling important for CRED at this stage?
Cred has been in business for over 2 years and came into the market with a unique proposition of incentivizing its customers while paying...
Among Us Growth Hack: Memes & Influencer Marketing?
Among Us is a testament to "Good things happen to those who wait". The game was released in June 2018 and had a very sluggish growth in...
Virat Kohli's brand value boosted by the Digital boom?
Kohli has risen as a demigod to a population of 1.3B with a brand value of over $237M. If we analyze how he rose to this level, the...
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