Zomato's Post IPO Growth Strategy
The fact that a Unicorn Indian Startup raising funds through an Initial Public Offering is proof that the Indian Start-Up Ecosystem is...
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The loss of Social from Social Media Platforms
Over the years, social media has turned into something entirely different from what it started out to be. The new shifts in its...
Death by ATT for Marketeers?
In an age where data is the new gold, concerns on privacy protection have been increasing lately. Most customers share their information...
How ROMI has changed the meaning of winning The Superbowl
When it comes to high viewership American Television programs, The Superbowl is the big daddy of them all. The Superbowl garners over 100...
The Pandemic Boost for matchmaking & dating services
The lockdown has taken a mental toll, diminishing our human connections and psychologically changing us all. The social and dating lives...
Is tight competition the reason why Pfizer's CEO sold 62% of his stake post the vaccine announcement
The world welcomed the best news of the year during the first week of November when Pfizer announced that its vaccine is ready for the...
Can Rollable Screen phones impact the demand for Foldable Screen phones?
The dawn of 2020 saw a new era of foldable smartphones that hit the market. As soon as Samsung announced its Galaxy Flip & Fold, the...
NetFlix FLBW: Borderline Surrogate Marketing for Bollywood Nepotism?
The Fabulous Lives of Bollywood Wives has been in the buzz as it had garnered a sizable viewer traction upon its release. The first...
Can CODM maintain the market advantage as PUBG is all set to make a comeback?
I was one of the many people who were very disappointed when PUBG got banned due to Chinese connections and Privacy Issues. This ban came...
The Apple Batterygate: A Devious Upsell strategy that backfired?
Apple is not a tech company. It is a religion valued at over 2 Trillion dollars. When you have a fanatic fan base, customers buy whatever...
Why is scaling important for CRED at this stage?
Cred has been in business for over 2 years and came into the market with a unique proposition of incentivizing its customers while paying...
Was Zune too disruptive to be accepted in the market back in 2006?
When Apple released the first iPod during the fall of 2001, it disrupted the music industry as a whole. iTunes served as a solid platform...
Tanishq Trolls responsible for Titan's path to a higher valuation?
In this day and age of entropy upon ideological difference, trolls play a major role in controlling the popular sentiments online. They...
Among Us Growth Hack: Memes & Influencer Marketing?
Among Us is a testament to "Good things happen to those who wait". The game was released in June 2018 and had a very sluggish growth in...
Did Samsung price the mid-range M31s and M31 correctly?
Recently I was searching for a new phone and the M series had caught my attention. While I drilled down to the model I wanted, the M31...
Virat Kohli's brand value boosted by the Digital boom?
Kohli has risen as a demigod to a population of 1.3B with a brand value of over $237M. If we analyze how he rose to this level, the...
Increased Bench Strength. An Asset or a Liability?
During the Pre Covid market scenario, bench strength was a strong factor for enterprise clients to choose their preferred delivery...
Insights vs Instincts. Can instincts be modeled into an ML algorithm too?
Rahul Dravid. The Wall. There is no better description for this man, whose composure and cool are way beyond comprehension. A couple of...
Why do I not have a career as a Full-time Musician?
This is one of the most common questions that I get asked by the public. Well, the answer is in those 4 Factors My entire musical...
Disintermediation. The best way to get the vaccine asap to the consumers?
Last month I was fortunate to be in a call with Shashi Tharoor, for a debate on the role of our govt to face the post lockdown scenario....
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