Product switching cost strategies for customer acquisition
Business product strategies are always positioned and designed in a way that the customer journey is seamless for higher adoption and the...
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Is India ready to execute a boycott China Strategy?
India is not even in a condition to start a trade war with China when its trade deficit is accounting to ~$53B. If China does hit back,...
Conquering Customer Retention with IDIC Framework
You can't be everything to all customers but you can be everything to some customers. Developing and Retaining your customers/audiences...
Customer Classification for high growth
Negativity and Attrition is a part and parcel of every single customer or campaign audience you encounter. The secret sauce to make sure...
Golden Rule followed by Investors
Honestly, Venture Capitalists and Angel Investors are just like you and me looking for an opportunity for amazing returns on their...
Tesla's Optimal Positioning
Personally I am a fan of how Tesla had positioned itself while it entered a Prius dominated EV market. Instead of going head-on with the...
BizPective: Blog2
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