Art & Business Strategy
GROWTH THROUGH RELEVANCE AND CONSISTENCY
Kevin Fernando is a Pop and Contemporary Indie Artists from Chennai. Along with his journey with the band Vertigo. He started his independent line of music starting with his EP Cherie in 2018, followed by a couple of single releases through the next set of months. Kevin is known for his collaborations and lockdown Instagram live sessions that invited multiple artists across the country along with some notable personalities.
In the heart of all strategies adopted by Kevin, being consistent with relevant content is something that he ensures for this exponential growth. This strategy helped him to attract a quality audience base and improve the overall content engagement.
Do check out the interactive video segmented into different topics that you can sift through as per your interest.
The following are the topics in discussion
1. Making the Jump
2. Crafting a Consistent Pipeline
3. Relevance & Positioning
4. Best Ways to Get Endorsements