WELLTRACK GO TO MARKET STRATEGY
Led the Go to Market strategy of an online family healthcare monitoring and management product and services. The strategy focused on scaling from T3 cities in India along with cross-functional vendor collaborations, to deliver services seamlessly.
SHOP VISTA PRODUCT CONCEPTUALIZATION
Led the product design and conceptualization of an AI-based shopping assistant that also helps you decide whether shopping online or offline is more economical. The project concentrated on hypothesis testing, market research, and targeting of urban consumers
COVID 19 IMPACT ANALYSIS ON IPL USING SENTIMENT ANALYTICS
A project focused on analyzing the impact of COVID on the IPL using sentiment analytics run on R. The analysis factored brand perception, marketing mix efficacy and topic modeling for the overall sentiment analytics.
INDIAN MARKET POSITIONG AND VALUE PROPOSITION OF EV VEHICLES
An Empirical research study focused on the value proposition of Electric vehicles in the Indian market. The study drilled down to the major factors that would contribute to the purchase of EV vehicles in the urban segment.
VISUAL ANALYTICS CORRELATION OF FACTORS INFLUENCING CRIME RATE
Deriving the correlation between the Indian demography's population size, location, and literacy towards the overall crime rate using Tableau and Power BI.
COVID GTM BATTLEPLAN
Executed a GTM Ideation drive for business models to capitalize on the pandemic market. The drive brought in 6 projects that concentrated on insurance, healthcare, education, and entertainment segment