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MY PORTFOLIO

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VIRTUAL AI VOICE ASSISTANTS FOR CLINICAL LAB TESTING

Digitizing laboratory workspaces with AI voice assistants to guide through the testing process and value recordings, aimed at minimizing the testing efforts and improving productivity per FTE.

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BLOOD CREATININE ANALYSIS USING ADAPATIVE NEURO FUZZY INFERENCE SYSTEM

Using ANFIS Neural Networks to find the creatinine concentration in blood serum with luminosity and pH as inputs. This project aims to drive down the testing costs to ~65%

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MARKET SHARE CAPITALIZATION USING BEHAVIORAL SEGMENTATION

Understanding the consumer behavior of online shoppers through site logged metadata to carry out behavioral segmentation to optimize marketing models and enhance non conversion retargets.

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BRAND DRIVEN MARKETING CAMPAIGNS FOR GREAT LAKES

Led all projects from the institution's Dean's Leadership Circle 2020 aimed at strengthening the brand and culture of the institution through brand-driven internal and external marketing campaigns

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WELLTRACK GO TO MARKET STRATEGY

Led the Go to Market strategy of an online family healthcare monitoring and management product and services. The strategy focused on scaling from T3 cities in India along with cross-functional vendor collaborations, to deliver services seamlessly.

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SHOP VISTA PRODUCT CONCEPTUALIZATION

Led the product design and conceptualization of an AI-based shopping assistant that also helps you decide whether shopping online or offline is more economical. The project concentrated on hypothesis testing, market research, and targeting of urban consumers

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COVID 19 IMPACT ANALYSIS ON IPL USING SENTIMENT ANALYTICS 

A project focused on analyzing the impact of COVID on the IPL using sentiment analytics run on R. The analysis factored brand perception, marketing mix efficacy and topic modeling for the overall sentiment analytics.

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INDIAN MARKET POSITIONG AND VALUE PROPOSITION OF EV VEHICLES

An Empirical research study focused on the value proposition of Electric vehicles in the Indian market. The study drilled down to the major factors that would contribute to the purchase of EV vehicles in the urban segment.

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VISUAL ANALYTICS CORRELATION OF FACTORS INFLUENCING CRIME RATE

Deriving the correlation between the Indian demography's population size, location, and literacy towards the overall crime rate using Tableau and Power BI.

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COVID GTM BATTLEPLAN

Executed a GTM Ideation drive for business models to capitalize on the pandemic market. The drive brought in 6 projects that concentrated on insurance, healthcare, education, and entertainment segment

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