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How can Customer Centricity make businesses stay afloat?


A pivotal and integral strategy to maintain and sustain growth is for businesses to avoid the churn of their existing customers and ensure the quality of delivery can build their trust for future collaborations and referrals. Many organizations have understood that Customer Experience and Customer Success is consequential for customer retention and brand affinity.


During this crisis, companies have been strategic in understanding their focus areas and where to concentrate on the most. From a high-level perspective, we can see that businesses have focused on recovering the sources of their revenues, rebuilding operations, restructuring the organization, and accelerating their digital transformation initiatives. In a way, the pandemic has forced companies to optimize their strategies and harness their core competencies in a hyper-competitive and survival environment.


The path to a sustainable and high growth business is to adopt customer-centric strategies that yield more value and growth for its customers. Organizations should aim for customers who can be retained for life. The retention depends upon how much a business is willing to go the extra mile to add measurable value to its customers. Business contracts should evolve into partnerships that collaborate on their competitive advantages that bring solutions to real-world business problems.


When employees transform themselves as customer success champions, they can reevaluate the possibilities in which they can make a difference for their customers. By focusing on core competencies and using the latest tools in the market, employees can look for avenues that can bring effort savings, productivity enhancements, process improvements, workflow optimizations, and business transformations that change the way our customers do business. When all these employees work in unison, the target goal of delivery excellence coupled with customer success is always achievable.


After all, it’s the survival of the fittest out there.


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