This is one of the most common questions that I get asked by the public. Well, the answer is in those 4 Factors
My entire musical foundation was built from the Church. Being in a choir regularly, built my base in western classical and provided me the skillsets to experiment. If you know me personally, you would know that I have three musical avatars: One for RnB, One for Soul and the other for Metal. These were my musical competencies.
When I look at my optimal target segment and account for a 10% increase YoY, I don't think the total lifetime value from all the customers could help me live comfortably.
I am that 6 chord capo'ed guitar guy who writes personal songs to a specifically curated audience of mine and prefer not to officially release the songs
The single biggest factor that made me understand my trajectory was that I wrote music for myself than for a target audience. This epiphany made me realize that the four target factors had no value in my current positioning
Hence building a career towards the consulting side of things proved to be more practical, stable, and lucrative.
Do I miss the stage?
Do I miss the band?
Do I miss the energy?
Way more than I can put it in words.
A big price paid indeed