capturing a target demography with niche content
Achayan is one of the pioneers of Malayalam Rap and Hip Hop. He started releasing his material right from 2010, back when Hip Hop scene was just growing in the south. He is known for writing rhymes on different issues based on his life experience which connects with a lot of people in the society.
Do check out the interactive video segmented into different topics that you can sift through as per your interest.
The following are the topics in discussion
1. Finding the market gap
2. Writing Niche Material
3. Analysing the Virality of Chathiyan Pacha
4. Optimizing Release Strategies