How can Customer Centricity make businesses stay afloat?
A pivotal and integral strategy to maintain and sustain growth is for businesses to avoid the churn of their existing customers and...
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The Apple Batterygate: A Devious Upsell strategy that backfired?
Apple is not a tech company. It is a religion valued at over 2 Trillion dollars. When you have a fanatic fan base, customers buy whatever...
Why do I not have a career as a Full-time Musician?
This is one of the most common questions that I get asked by the public. Well, the answer is in those 4 Factors My entire musical...
Product switching cost strategies for customer acquisition
Business product strategies are always positioned and designed in a way that the customer journey is seamless for higher adoption and the...
Conquering Customer Retention with IDIC Framework
You can't be everything to all customers but you can be everything to some customers. Developing and Retaining your customers/audiences...
Customer Classification for high growth
Negativity and Attrition is a part and parcel of every single customer or campaign audience you encounter. The secret sauce to make sure...
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